Roofing & Restoration

Storm Hits. Your Phone Should Ring First.

We embed a dedicated sales and appointment-setting team in your roofing business — so every lead, every storm event, and every insurance job gets followed up before your competitor even drives by.

$12K+Avg Job Value
48 hrsStorm Response
14 DaysTo Launch
🔒 app.elitesalesforce.com/roofing
Example

Pipeline — Roofing & Restoration

⚡ Storm
+ Claim
New Leads
31
↑ 58%
Inspections Set
19
↑ 44%
Claims Filed
11
Pipeline
$287K
↑ 92%
Homeowner & JobTypeValueStatusDate
TKFull Roof Replace
Tom Kowalski · Storm Damage
Insurance
$24,800
Signed ✓
Mar 5
SRHail Damage Claim
Sandra Reyes · Hail Event
Insurance
$18,500
Claim Filed
Mar 7
MBCommercial Flat Roof
Metro Building LLC · 8,000 sqft
Cash
$62,000
Inspecting
Mar 9
JWWind Damage Repair
Jennifer Walsh · Residential
Insurance
$11,200
Qualified
Mar 10
DMStorm Survey Zone 7
3-block area · 47 contacts
Outbound
$94K est
Active
Mar 11
New Signed Job! — Tom Kowalski approved $24.8K insurance replacement
$24,800
4 min ago

We Don't Just Send You Leads. We Run Your Entire Sales Operation.

Most roofing companies lose jobs not because they don't get leads — but because nobody follows up fast enough, nobody knocks the right doors after a storm, and there's no system to close insurance claims consistently. That's exactly what we fix.

  • 🌩️

    48-Hour Storm Response System

    When a hail or wind event hits your market, we build a targeted homeowner list for that ZIP code and begin outreach within 24–48 hours — before competitors are even on the ground.

  • 📋

    Insurance Claim Appointment Setting

    Our reps are trained on the adjuster process, Xactimate terminology, and how to qualify homeowners by damage severity and carrier — so you only show up to inspections that convert.

  • 📞

    Inbound Lead Response in Under 2 Min

    Every lead from Google, Angi, Facebook, or your website gets called back within 2 minutes. That single change typically increases close rate by 35–50%.

  • 🏗️

    Commercial Roofing Outreach

    Dedicated outbound track for property managers, HOAs, and commercial building owners — a completely separate ICP with its own scripts, sequences, and qualification framework.

  • 🔄

    Free Rep Replacement Guarantee

    If a rep underperforms or leaves, we replace them at zero cost within days. No rehiring, no retraining headaches. Your pipeline never stops.

🤝 What You Keep

Show up to pre-inspected, pre-qualified jobs
Run your crews and manage delivery
Set your pricing, warranty, and close process
Review weekly pipeline and performance reports
Approve territory expansion and storm targets
Build relationships and collect 5-star reviews

One signed insurance job ($18K avg) covers your entire monthly retainer. Everything else is pure margin.

Sound Familiar?

  • 🌩️

    Storm hits — you miss the window

    The best roofing leads are in the first 48–72 hours after a storm. Without a system to find and contact affected homeowners immediately, your competitor beats you every time.

  • 📵

    Inbound leads go unanswered

    You're on a roof and a Google lead calls in. By the time you call back 3 hours later, they've already booked someone from Angi who answered in 5 minutes.

  • 📋

    No system for insurance claim follow-up

    Homeowners say "yes" to an inspection but then go cold while waiting for the adjuster. Without consistent follow-up, half those jobs disappear before the check clears.

  • 💸

    Feast or famine — no predictable pipeline

    Revenue spikes after storms and collapses in quiet months. Without a dedicated outreach system working year-round, you're always one dry spell away from cash flow problems.

What Changes as Your Growth Partner

Storm response time48 hrs
Lead response time< 2 min
Inspections booked/week15–25
Insurance follow-up rate100%
Your time spent on sales0 hrs

Live in 14 Days. We Build Everything.

From scripts to storm response protocols to CRM setup — we own the entire sales infrastructure so you can focus on putting roofs on houses.

Day 1

Strategy & Territory Call

We map your service area, ideal job types (residential insurance, commercial, cash), storm history in your territory, and current lead sources. We build the plan around your market.

Day 2–5

Rep Sourcing & Hiring

We source and screen reps specifically for roofing and restoration — people who understand the insurance claims process, can handle adjuster objections, and know how to follow up without burning bridges.

Day 5–10

Playbook & Scripts Built

Full script library created: storm canvass script, inbound response script, insurance follow-up sequence, commercial outreach sequence, and objection handlers for every common pushback.

Day 10–14

CRM & Storm Alert Setup

Your CRM configured with roofing-specific pipeline stages. Storm monitoring alerts set up for your territory. Inbound routing live. Team trained and ready to dial.

Day 14

First Inspections Hit Calendar

Outreach live. Inbound leads answered in real-time. Your calendar starts filling with pre-qualified inspection appointments from day one.

Week 3+

Optimize & Expand Territory

Weekly pipeline reviews, script A/B tests, ICP refinement. As we learn what converts in your market we get sharper every week. Storm events trigger rapid-response playbook automatically.

The Real Cost of In-House vs. Growth Partner

One signed insurance job pays for your entire retainer. The math is hard to argue with.

In-House Setter + Canvasser

Base salary (setter)$3,200/mo
Benefits & payroll taxes$800/mo
Training & ramp (3 months)$1,500/mo*
Dialer & outreach tools$350/mo
Management time (yours)$600/mo
Monthly total $6,450+/mo

Elite Sales Force — Growth Plan

2 Dedicated Reps (setter + SDR)Included
Storm response protocolsIncluded
All scripts & playbooksIncluded
CRM setup & managementIncluded
Free rep replacement guaranteeIncluded
Monthly total $5,000/mo

Save $1,400+/mo vs. in-house — and one signed insurance job ($12K–$25K avg) covers your entire retainer. Month one typically pays for itself.

What "Good" Looks Like for a Storm-Response Sales System

📊

Roofing & Restoration — Vertical Benchmark

What strong storm-response engagements typically deliver

Roofing & Restoration

Industry benchmarks for an outbound + storm-response engagement covering insurance follow-up, retail roofing, and adjuster-process management. Targets, not guarantees — actual results depend on territory, storm season, and existing job pipeline.

⚠ Industry benchmarks shown. Elite Sales Force is launching in 2026 — first client case studies publish on our reviews page once available.
25–35Target Inspections/Mo
45 daysTime to ROI Positive
100%Insurance Follow-Up Coverage
Your First 30 Days

What Your First 30 Days Looks Like

1
Week 1

Rep trained on storm damage triggers, insurance process & your pitch

2
Week 2

Outreach to homeowners in storm-affected zip codes

3
Week 3

First inspection appointments booked

4
Week 4

Refined targeting based on neighborhood response rates

Questions From Roofing & Restoration Owners

Do your reps understand roofing and insurance restoration?
Yes. We train every rep on roofing terminology, the adjuster inspection process, Xactimate scoping, and how to qualify homeowners by damage type and insurance carrier. They sound like they've been in the industry for years — not reading a generic script.
Can you help us capitalize on storm events immediately?
That's one of our specialties. When a hail or wind event hits your territory, we build a targeted list of affected homeowners in the impacted ZIP codes and begin outreach within 24–48 hours. You're first on the ground every time.
What's the cost vs. hiring in-house?
A full-time in-house setter runs $3,000–$4,500/mo with benefits, training time, and management overhead. Our Growth Plan at $5,000/mo includes 2 dedicated reps, all scripts, storm protocols, CRM management, and a free replacement guarantee. And one signed insurance job typically covers the entire monthly cost.
Do you handle both residential and commercial roofing?
Yes. We build completely separate outreach tracks — residential homeowners get one approach focused on insurance claims and damage urgency, while commercial property managers and HOA directors get a longer-cycle, value-focused sequence. Different scripts, different qualifying criteria, different follow-up timelines.
Are your reps US-based?
Our reps are selected for communication quality, industry knowledge, and professionalism — not geography. Every rep goes through our vetting process and is trained specifically on your vertical before making a single contact. What matters to our clients is that their rep sounds like they belong in the room — and ours do.

Stop Chasing Storms.
Build a System That Always Fills Your Pipeline.

Book a free 30-minute strategy call. We'll map out your storm territory, identify your fastest-moving lead sources, and show you exactly how a managed sales team would work for your roofing business — starting in 14 days.

Book Your Strategy Call →

Month-to-month · No contracts · Live in 14 days · Free replacement guarantee

Why Roofing & Restoration Companies Need a Dedicated Sales Partner

The roofing industry runs on speed and relationships. When a storm hits a neighborhood, the company that gets to homeowners first — and follows up the most consistently through the insurance claim process — wins the job. That's not a sales insight, it's just math. The problem is that most roofing business owners are on roofs during the day, not following up on leads, building prospect lists, or calling homeowners in storm-affected ZIP codes.

An outsourced sales partner changes that equation entirely. Elite Sales Force builds a dedicated team around your roofing business — trained specifically on the insurance restoration process, storm canvassing scripts, and commercial property outreach — so your pipeline keeps moving whether you're on a job, at an inspection, or negotiating a claim with an adjuster.

We work with residential roofing companies, storm restoration specialists, commercial roofers, and multi-crew operations across the United States. Whether your business runs primarily on insurance claims, cash jobs, or a mix of both, we build the sales infrastructure to match your go-to-market model — and we manage it so you never have to think about it.

The 48-Hour Storm Window

Industry data consistently shows that roofing leads contacted within 48 hours of a storm event convert at 3–4x the rate of leads contacted a week later. The homeowner is still anxious about their roof, hasn't fully committed to any contractor, and hasn't started a long insurance process yet. This is the window that separates companies that grow aggressively after storms from companies that just react to them.

Our storm response system monitors hail and wind events in your territory and triggers an immediate outreach campaign to homeowners in the affected ZIP codes — so you're making contact in hours, not days. Combined with your existing crews and your local reputation, that kind of systematic follow-through creates a real competitive moat.