Storm hits. Your phone should ring first.
We embed a dedicated sales and appointment-setting team in your roofing business — so every lead, every storm event, and every insurance job gets followed up before your competitor even drives by.
Targets reflect engagement benchmarks. ESF launches 2026; first client outcomes publish on the reviews page.
Not a generic call center.
From adjuster terminology to storm response protocols, our reps understand roofing and restoration well enough to qualify a real job — not just take down an address.
We don't just send you leads. We run your entire sales operation.
Most roofing companies lose jobs not because they don't get leads — but because nobody follows up fast enough, nobody knocks the right doors after a storm, and there's no system to close insurance claims consistently. That's exactly what we fix.
48-Hour Storm Response System
When a hail or wind event hits your market, we build a targeted homeowner list for that ZIP code and begin outreach within 24–48 hours — before competitors are even on the ground.
Insurance Claim Appointment Setting
Our reps are trained on the adjuster process, Xactimate terminology, and how to qualify homeowners by damage severity and carrier — so you only show up to inspections that convert.
Inbound Lead Response in Under 2 Min
Every lead from Google, Angi, Facebook, or your website gets called back within 2 minutes. That single change typically increases close rate by 35–50%.
Commercial Roofing Outreach
Dedicated outbound track for property managers, HOAs, and commercial building owners — a completely separate ICP with its own scripts, sequences, and qualification framework.
Free Rep Replacement Guarantee
If a rep underperforms or leaves, we replace them at zero cost within days. No rehiring, no retraining headaches. Your pipeline never stops.
- Show up to pre-inspected, pre-qualified jobs
- Run your crews and manage delivery
- Set your pricing, warranty, and close process
- Review weekly pipeline and performance reports
- Approve territory expansion and storm targets
- Build relationships and collect 5-star reviews
Sound familiar?
Storm hits — you miss the window
The best roofing leads are in the first 48–72 hours after a storm. Without a system to find and contact affected homeowners immediately, your competitor beats you every time.
Inbound leads go unanswered
You're on a roof and a Google lead calls in. By the time you call back 3 hours later, they've already booked someone from Angi who answered in 5 minutes.
No system for insurance claim follow-up
Homeowners say "yes" to an inspection but then go cold while waiting for the adjuster. Without consistent follow-up, half those jobs disappear before the check clears.
Feast or famine — no predictable pipeline
Revenue spikes after storms and collapses in quiet months. Without a dedicated outreach system working year-round, you're always one dry spell away from cash flow problems.
Live in 14 days. We build everything.
From scripts to storm response protocols to CRM setup — we own the entire sales infrastructure so you can focus on putting roofs on houses.
Strategy & Territory Call
We map your service area, ideal job types, storm history in your territory, and current lead sources. We build the plan around your market.
Rep Sourcing & Hiring
We source and screen reps specifically for roofing and restoration — people who understand the insurance claims process and know how to follow up without burning bridges.
Playbook & Scripts Built
Full script library created: storm canvass script, inbound response script, insurance follow-up sequence, commercial outreach sequence, and objection handlers.
CRM & Storm Alert Setup
Your CRM configured with roofing-specific pipeline stages. Storm monitoring alerts set up for your territory. Team trained and ready to dial.
First Inspections Hit Calendar
Outreach live. Inbound leads answered in real-time. Your calendar starts filling with pre-qualified inspection appointments from day one.
Optimize & Expand Territory
Weekly pipeline reviews, script A/B tests, ICP refinement. Storm events trigger the rapid-response playbook automatically.
The real cost of in-house vs. growth partner
One signed insurance job pays for your entire retainer. The math is hard to argue with.
In-House Setter + Canvasser
Elite Sales Force — Growth Plan
Save $1,400+/mo vs. in-house — and one signed insurance job ($12K–$25K avg) covers your entire retainer. Month one typically pays for itself.
Your crew stays on the roof, not the phone.
After a storm, homeowners are calling multiple contractors within hours. Our reps respond immediately, walk homeowners through the insurance process, and get inspections on the calendar fast — so your crews spend their time on roofs, not chasing down leads that already went cold.
What "good" looks like for a storm-response sales system
Roofing & Restoration — Vertical Benchmark
What strong storm-response engagements typically deliver
Industry benchmarks for an outbound + storm-response engagement covering insurance follow-up, retail roofing, and adjuster-process management. Targets, not guarantees — actual results depend on territory, storm season, and existing job pipeline.
Every sales function. One growth partner.
Depending on your plan, we deploy the right combination of services for your roofing business — all managed by us.
Appointment Setting
Pre-qualified inspections booked directly on your calendar — residential and commercial.
Learn more →Inbound Lead Response
Every inbound lead from Google, Angi, or Facebook answered in under 2 minutes.
Learn more →Outbound SDR Teams
Storm canvassing, neighborhood blitzes, and year-round outbound to keep pipeline full between events.
Learn more →What your first 30 days looks like
Week 1
Rep trained on storm damage triggers, insurance process, and your pitch.
Week 2
Outreach to homeowners in storm-affected zip codes.
Week 3
First inspection appointments booked.
Week 4
Refined targeting based on neighborhood response rates.
Questions from roofing & restoration owners
Stop chasing storms. Build a system that always fills your pipeline.
Book a free 30-minute strategy call. We'll map out your storm territory, identify your fastest-moving lead sources, and show you exactly how a managed sales team would work for your roofing business — starting in 14 days.
Book Your Strategy Call →Month-to-month · No contracts · Live in 14 days · Free replacement guarantee
Why roofing & restoration companies need a dedicated sales partner
The roofing industry runs on speed and relationships. When a storm hits a neighborhood, the company that gets to homeowners first — and follows up the most consistently through the insurance claim process — wins the job. That's not a sales insight, it's just math. The problem is that most roofing business owners are on roofs during the day, not following up on leads, building prospect lists, or calling homeowners in storm-affected ZIP codes.
An outsourced sales partner changes that equation entirely. Elite Sales Force builds a dedicated team around your roofing business — trained specifically on the insurance restoration process, storm canvassing scripts, and commercial property outreach — so your pipeline keeps moving whether you're on a job, at an inspection, or negotiating a claim with an adjuster.
We work with residential roofing companies, storm restoration specialists, commercial roofers, and multi-crew operations across the United States. Whether your business runs primarily on insurance claims, cash jobs, or a mix of both, we build the sales infrastructure to match your go-to-market model — and we manage it so you never have to think about it.
The 48-hour storm window
Industry data consistently shows that roofing leads contacted within 48 hours of a storm event convert at 3–4x the rate of leads contacted a week later. The homeowner is still anxious about their roof, hasn't fully committed to any contractor, and hasn't started a long insurance process yet. This is the window that separates companies that grow aggressively after storms from companies that just react to them.
Our storm response system monitors hail and wind events in your territory and triggers an immediate outreach campaign to homeowners in the affected ZIP codes — so you're making contact in hours, not days. Combined with your existing crews and your local reputation, that kind of systematic follow-through creates a real competitive moat.